A Logic and Creative ‘mindset’
At the core of Melli is our experience and knowledge of both Client and Agency businesses. This gives us a great perspective of both the challenges and opportunities that exist when developing and executing communication initiatives.
Logic (Client Side)
Members of the team have worked in senior management positions for Mars, Britvic and Kellogg’s so they have a very insightful understanding of the challenges and opportunities within the FMCG environment.
Creative (Agency Side)
Having worked on Global above and below the line marketing campaigns we have a great understanding of the creative process and how to achieve brand ‘standout’
Logic (Client Side)
Members of the team have worked in senior management positions for Mars, Britvic and Kellogg’s so they have a very insightful understanding of the challenges and opportunities within the FMCG environment.
Creative (Agency Side)
Having worked on Global above and below the line marketing campaigns we have a great understanding of the creative process and how to achieve brand ‘standout’